EDITORIAL DESIGN / PROJECT 04 / BALDESSARINI
For Baldessarini Fall/Winter 2024 — Château Provence, I shaped the project from the first briefing through to the finished campaign. I developed the defining pattern and translated it across fashion, editorial design, print and digital communication.
THE SETTING / CHÂTEAU PROVENCE
The château, its gardens and the faded elegance of the landscape became the atmospheric foundation for the season — refined, cinematic and slightly surreal.
CAMPAIGN / IMAGE WORLD
Warm interiors, sculpted gardens and restrained monochrome moments create a campaign rhythm that moves between intimacy and distance. I finalised the selected campaign imagery and advertising assets as one consistent visual story.
PATTERN / TEXTILE APPLICATION
The pattern became the connective element of the collection. It moved from garments to invitations, the lookbook cover and embossed paper — changing scale, material and intensity while remaining instantly recognisable.
INVITATION / FOLD-OUT POSTER
The invitation was conceived as a fold-out poster held inside a transparent sleeve. Pattern, photography and typography turn the opening sequence into a tactile introduction to Château Provence.
LOOKBOOK / PRINTED OBJECT
A coloured-through board cover, embossed with the seasonal pattern and held by a belly band, gives the lookbook its physical identity. Inside, quiet layouts, darker imagery and deliberate pauses unfold the mysterious campaign narrative.
DIGITAL INVITATION / SEASONAL ROLLOUT
The invitation concept was also adapted for digital communication, carrying the lavender palette, the atmosphere and the seasonal identity into concise campaign moments.
PROJECT 04 / BALDESSARINI / FALL—WINTER 2024
Pattern, fashion, printed matter and digital communication form one coherent seasonal identity — conceived as a complete world rather than a sequence of isolated assets.
EDITORIAL DESIGN / SELECTED WORK