EDITORIAL DESIGN / PROJECT 03 / BENVENUTO
A VISUAL WORLD, DIRECTED FROM THE FIRST IDEA.
For Benvenuto Fall/Winter 2025, I developed the core creative idea and translated it into a complete photographic world. I shaped the narrative, defined the motifs and scenes, prepared the shoot and led the art direction throughout. Photographic production and execution were realised by 21steps.
- CLIENT
- BENVENUTO
- SEASON
- FALL / WINTER 2025
- FORMAT
- DIN A3 COFFEE-TABLE LOOKBOOK
- ROLE
- CREATIVE DIRECTION / ART DIRECTION / SHOOT CONCEPT / EDITORIAL DESIGN
- PHOTO PRODUCTION
- 21STEPS
IMAGE WORLD / ART DIRECTION
FASHION, ATMOSPHERE AND A JOURNEY THROUGH WINTER.
The visual concept moves between precise tailoring, intimate portraiture and a surreal winter atmosphere. I developed the image ideas, scenarios and visual rhythm for the shoot, then directed how collection, casting, poses, set and artificial snow came together as one coherent world.
PHOTOGRAPHIC PRODUCTION AND EXECUTION / 21STEPS
BENVENUTO / FALL—WINTER 2025
FROM IMAGE WORLD TO COFFEE-TABLE BOOK.
The final imagery was translated into a large-format DIN A3 book through image selection, sequencing, typography and editorial pacing. Restrained layouts give the photography room to breathe while the complete narrative unfolds from first page to last.
CLICK ANY SPREAD TO OPEN THE COMPLETE LOOKBOOKPROJECT 03 / BENVENUTO / FALL—WINTER 2025
FROM CONCEPT TO SHOOT TO THE FINISHED BOOK.
The project connects original concept, shoot direction and editorial design as one continuous creative process — from the first image idea to the finished physical book.