EDITORIAL DESIGN / PROJECT 02
ONE IDEA, CARRIED THROUGH THE WHOLE SEASON.
“Milano alle sei” captures the moment when work gives way to evening: tailored, relaxed and never formal. I carried the idea through two lookbooks, event communication, motion and the complete social rollout.
- CLIENT
- BUGATTI
- SEASON
- FALL / WINTER 2026
- PROJECT
- MEN + WOMEN LOOKBOOKS / EVENTS / SOCIAL
- ROLE
- ART DIRECTION / EDITORIAL DESIGN / STORYTELLING / PRINT SUPERVISION
THE STARTING POINT
MILAN AFTER SIX.
Warm timber, hotel bars, polished metal and late light set the tone. The mood study became a working compass for image, colour, material and pace.
BUGATTI FALL / WINTER 2026 — MEN
ARCHITECTURE, ATTITUDE AND AN OLIVE ACCENT.
Milanese architecture, the street and an intimate evening interior create a cinematic rhythm with quieter product moments in between.
CLICK ANY SPREAD TO OPEN THE COMPLETE LOOKBOOKBUGATTI FALL / WINTER 2026 — WOMEN
THE SAME CITY, SEEN IN A SOFTER LIGHT.
Warm browns, tactile layers and intimate portraits shift the same city story into a softer register without copying the men's book.
CLICK ANY SPREAD TO OPEN THE COMPLETE LOOKBOOKSOCIAL ROLLOUT / META / GOOGLE / AFFILIATE
ONE CAMPAIGN, BUILT FOR EVERY FORMAT.
Campaign imagery, typography and colour form one flexible system for Meta, Google and affiliate formats without losing the seasonal identity.
THE PRINTED OBJECT
TWO LOOKBOOKS. ONE SEASONAL IDENTITY.
MATERIAL AND PRODUCTION
THE MATERIAL FINISHES THE STORY.
Glossy covers intensify the seasonal colours; hot-foil dust jackets turn each book into a tactile object. I supervised colour, materials and production on press.
PROJECT 02 / BUGATTI / FALL—WINTER 2026
ONE THEME. EVERY TOUCHPOINT.
One idea connects two lookbooks, event communication and social advertising — a seasonal world built to work in print, motion and campaign.