EDITORIAL DESIGN / PROJECT 01
Across two large-format editions, I developed a visual world beyond the conventions of a furniture catalogue. Architecture, nature and culture give every issue its own character while keeping Designwerk recognisable.
FORMAT AS NARRATIVE
The poster is the magazine cover: folded around each DIN A3 edition and held closed by a textile band. Poster, fold, typography and image sequence were conceived as one physical experience — from the first encounter to the completely unfolded story.
INVITATION CONCEPTS / PRINT + MOTION
Embossed cards and envelopes, alongside an individual postcard set for Salone del Mobile Milano, extend the editorial world into a tactile first encounter. Every invitation for the international furniture fairs was also adapted as an animated GIF — translating the same concept from print into motion.
DESIGNWERK IMAGE MAGAZINE / 2023—24
Lime, lilac and unexpected pairings create an expressive rhythm. Furniture meets landscape, art and culture — giving the collection a point of view.
CLICK ANY SPREAD TO OPEN THE COMPLETE ISSUEDESIGNWERK IMAGE MAGAZINE / 2024—25
Forest green, earth tones and sharp yellow typography evolve the system. Larger images and calmer compositions give both product and nature more space.
CLICK ANY SPREAD TO OPEN THE COMPLETE ISSUEMATERIAL / PRODUCTION / QUALITY
PRINT PRODUCTION
I stay closely involved in paper selection, colour proofs, press checks and finishing, with a strong focus on material, precision and lasting quality. The generous DIN A3 format gives imagery and typography room to breathe, while the fold-out DIN A1 poster cover turns each edition into a distinctive editorial object with a unique physical character.
PROJECT 01 / DESIGNWERK / 2023—2025
I led concept, storytelling, image direction, editorial pacing and execution. Two distinct editions form one evolving brand world across print and screen.
EDITORIAL DESIGN / SELECTED WORK